McMASTER UNIVERSITY
McMASTER UNIVERSITY
Implemented
a brand-new social media strategy for the McMaster University recruitment accounts and online platforms in order to increase the value provided to audiences through a three-fold approach:
Quantity of content
Expansion of content and audience
Consistency
Increased
engagement on Instagram through various social media initiatives, including engaging content such as giveaways and contests as well as creative expansion.
At McMaster University, I supported the development and execution of creative strategy for social media campaigns, contributing to both content planning and visual asset creation. I designed engaging graphics and visuals using Adobe Creative Suite and Canva, aligning each asset with campaign goals and brand guidelines. I also managed social media scheduling and performance tracking through Sprout Social, ensuring consistent posting and optimizing content based on engagement data.
